Personality Marketing: Why It Won’t Work For Me…
by yolanda
Excuse me while I yawn….
Okay, I hear this often – “it won’t work for my kind of business”.
I really believe that if you believe it won’t work for your business, it won’t.
When it comes to marketing keeping an open mind is critical to success. Sometimes you have to make the leap. Keeping an open mind and simply treating marketing as a business task is a good way to tackle a marketing campaign when you start to have doubts about whether or not it will work.
We all get there. We start out with a great idea, then as we develop it we start to have doubts. Will my customers find it funny? Will they be offended? And then we start the downhill slide to setting the idea aside and going with something more conventional, more like what everyone else is doing.
What if all hamburger joints were just like McDonalds? Every single one. Same menu, same pricing, same environment. I think you would agree that it would be boring and boring is a sin in business. The fastest way out of business is doing what everyone else is doing.
If the idea of a whole marketing campaign based on a personality concept seems to be too much, then take baby steps and start slow.
I’ve seen radical campaigns work for financial businesses, restaurants, auto service, doctors, consultants and more. In fact, the new Boost Mobile Danica Patrick commercials are pretty “wrong” but hilarous and you won’t forget it’s for Boost Mobile. http://www.youtube.com/watch?v=ad3YmvtsLu4
Start small and don’t be BORING…..
Excuse me while I yawn….
Okay, I hear this often – “it won’t work for my kind of business”.
I really believe that if you believe it won’t work for your business, it won’t.
When it comes to marketing keeping an open mind is critical to success. Sometimes you have to make the leap. Keeping an open mind and simply treating marketing as a business task is a good way to tackle a marketing campaign when you start to have doubts about whether or not it will work.
We all get there. We start out with a great idea, then as we develop it we start to have doubts. Will my customers find it funny? Will they be offended? And then we start the downhill slide to setting the idea aside and going with something more conventional, more like what everyone else is doing.
What if all hamburger joints were just like McDonalds? Every single one. Same menu, same pricing, same environment. I think you would agree that it would be boring and boring is a sin in business. The fastest way out of business is doing what everyone else is doing.
If the idea of a whole marketing campaign based on a personality concept seems to be too much, then take baby steps and start slow.
I’ve seen radical campaigns work for financial businesses, restaurants, auto service, doctors, consultants and more. In fact, the new Boost Mobile Danica Patrick commercials are pretty “wrong” but hilarious and you won’t forget it’s for Boost Mobile.
Start small and don’t be BORING…..
