Marketing Basics: Customer Communication

August 27, 2009
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I am amazed at how effective simple customer communication is.
I send out a flyer to my core customer list and I get a 40% response rate.
And yet, when I tell small business owners and mini-prenuers how effective the strategy is… they just change the subject or make excuses.
Recently, I was with my sports massage therapist. [...]

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Personality Marketing: Why It Won’t Work For Me…

August 19, 2009
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Excuse me while I yawn….
Okay, I hear this often – “it won’t work for my kind of business”.
I really believe that if you believe it won’t work for your business, it won’t.
When it comes to marketing keeping an open mind is critical to success.  Sometimes you have to make the leap.  Keeping an open mind [...]

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“Overwhelmed” : Marketing Unhinged Week in Review

August 8, 2009
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At the end of what feels like the longest week ever…
I have to admit that when Wednesday hit I got hit with a tsunami of stuff.  And no amount of planning and strategizing, organizing and schedule will help when things become overwhelming.  There just aren’t enough hours in the day.
The key to getting through those [...]

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The Number One Business Success Strategy

August 4, 2009
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There are things that you can do as an entrepreneur or business owner to guarantee your success.  It isn’t an exhaustive list of things and I don’t believe any of them are truly difficult because if something on the list requires a skill you can always find someone to teach you or do it for [...]

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Monday Motivation: Keep Your Motivators Handy

August 3, 2009

Monday’s are a difficult day to get started on something new.  I find that I end up spending the day catching up on whatever was left over from last week and anything new that might have come up on the weekend.
So bombarding you with new stuff to learn or implement seems to be pointless.
Instead I [...]

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Unhinged Week In Review

August 1, 2009

My goal here at Marketing Unhinged is to provide a more education oriented conversation about marketing.  There are quite a few marketing blogs out there and some are really good but geared towards other marketers.  I’m hoping to gear the information here to entrepreneurs and small business owners who want a better understanding of marketing [...]

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Marketing Basics: Profitability

July 30, 2009
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There are lots of marketing rules… lots of marketing methods… but there is only one marketing mantra…
“If you provide a crappy product or service, no amount of good marketing will sell it for you.”
I remember years back when the McRibblett sandwich (fictional product) was introduced.  It was a glorious clump of meat product pressed into [...]

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Choosing The Right Personality For Your Marketing Campaign

July 29, 2009

When thinking about adding personality to your marketing campaign there is really only one rule you need to follow, it is simply asking ‘who is my customer?’
Customer demographics or target market information is the key to understanding what will and won’t appeal to the customers you intend to target.  You must have a solid understanding [...]

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What Is Personality Marketing?

July 27, 2009

What is personality marketing… really?
I like to think of personality marketing as a process of adding spark to your marketing by adding in character and fun.  Your marketing message remains the same but the way in which you deliver that message changes.
Here are four ways to add the personality spark:

Add Character:  Character can mean adding [...]

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Welcome to Marketing Unhinged

July 20, 2009

Welcome to Marketing Unhinged!
If you are looking to spice up your marketing, you’ve come to the right place. Here we’ll discuss what I call personality marketing.  We’ll cover all kinds of tips, examples and solutions for putting your marketing efforts on overdrive.
Best wishes for a Profitable Day!

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