“The money is in the list”.
How many times have you heard that?
Well, you hear it so much because it is so very important. Whether you are an online or offline business you need to cultivate a list of your best customers.
Having a customer list is critical to your business success. Without a list you are [...]
Marketing Basics: The How and Why of Lists
A Marketing Review: The Fire Starter Sessions by Danielle LaPorte – Part One
Change is a comin…
Well things are going to be changing a bit over here at Marketing:Unhinged. In an effort to focus the site a bit more I will be making some content changes and some design changes.
I will be adding a bit more video, a newsletter, and a new services page.
What has brought about all [...]
Marketing Basics: George Michael’s Guide to Blogging With Faith
So, it started out as a joke.
But then it moved into the dare kind of realm…I love a good dare…even better than that would be a double dare…but I didn’t get one of those.
Kathleen O’Conner is not expecting me to write about George Michael and faith because the whole headline using 80’s music icons was [...]
Friday Food for Thought
The truth is…even the best of the best of the best of us weren’t always at our best.
Being best often times means digging in and just trying really damn hard. Harder than the other guy.
When I talk with people I find that we are all alike in one way…we think we are the only ones. [...]
Marketing Speak: How are you speaking to your customers?
I had an interesting email chat yesterday with Kathleen O’Conner of O’Copy. We got on the issue of aligning your business with your Marketing Plan of Attack. We chatted about voice, tone and language.
It got me to thinking about ‘marketing speak’; you know the words we use to communicate with our audience and whether they [...]
Marketing with Video: The Good and The Bad
After creating the videos for the Becoming A Better Marketer series I learned a few things about using videos for marketing purposes. I’d like to give you my thoughts on whether or not you should be using video on your site.
Now when we talk about marketing we aren’t just talking about selling something. Providing useful [...]
Becoming a Better Marketer – Part Three
Hi everyone, I’m back with Part Three of Becoming a Better Marketer. If you are doing the exercises…Excellent! Pull out your Marketing Plan of Attack and your notes.
Part Three is about your communication with your target market through your advertising and marketing pieces. Today we are going to look at a website and compare the [...]
Becoming a Better Marketer – Part Two
Okay, pull out your Marketing Plan of Attack!
Last time we created the Marketing Plan of Attack for your business and in this lesson we’re going to begin to align our business with it for better marketing results.
The key here is to begin to view your business within the confines of your Plan of Attack and [...]
Becoming a Better Marketer – Part One
Well, I had some technical difficulties at the start of this whole video process which caused a delay in getting this series up. But all was resolved and the first video in this series is ready for your viewing pleasure.
There are five parts to the series, and part one or lesson one is called [...]
It’s Coming….
I’ve been working on putting together a short marketing series which will likely be audio. The program will be more of an intermediate approach since many of you know the basics.
I’ll be launching the series here on the blog starting next week so if you have any specific things you would like to see covered, [...]
