I once wrote an e-book. Years ago. And the premise of the material was that success at any level in anything you do takes Action.
Simple, directed Action.
Now I use the word “directed” because you can actually do something every day but if it’s not focused and consistent it may not be effective. Flitting from one [...]
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The Only Business Success Secret You’ll Ever Need
Marketing Basics: Building Your Website Brand
When Coca-Cola became the sponsor for American Idol the set became a branding platform for Coke. The judges kept cups of Coke in front of them. Simon occasionally spouts out, “How much I love Coca-Cola!.” During auditions contestants enter and exit a holding room where the walls are painted Coca-Cola red. The chairs and couches [...]
The Dreaded ‘Loss for Words’
I talk a lot…. Which means it seems odd when I don’t have anything to say about marketing.
Giving this some thought, I realize that when someone does bad marketing it tends to spark an article about something. And here’s the thing, no really bad marketing crossed my path this week but neither did any [...]
Marketing Basics: Are you a quitter?
“It takes seven touches before you get noticed…” The last time I heard this statistic it had moved up to nine. That means repetition.
Some of you already know what I’m talking about, for those of you that don’t, it simply means that a potential customer needs to have seven contacts or impressions by you before [...]
Marketing Basics: The How and Why of Lists
“The money is in the list”.
How many times have you heard that?
Well, you hear it so much because it is so very important. Whether you are an online or offline business you need to cultivate a list of your best customers.
Having a customer list is critical to your business success. Without a list you are [...]
Marketing Basics: George Michael’s Guide to Blogging With Faith
So, it started out as a joke.
But then it moved into the dare kind of realm…I love a good dare…even better than that would be a double dare…but I didn’t get one of those.
Kathleen O’Conner is not expecting me to write about George Michael and faith because the whole headline using 80’s music icons was [...]
Marketing Speak: How are you speaking to your customers?
I had an interesting email chat yesterday with Kathleen O’Conner of O’Copy. We got on the issue of aligning your business with your Marketing Plan of Attack. We chatted about voice, tone and language.
It got me to thinking about ‘marketing speak’; you know the words we use to communicate with our audience and whether they [...]
Marketing with Video: The Good and The Bad
After creating the videos for the Becoming A Better Marketer series I learned a few things about using videos for marketing purposes. I’d like to give you my thoughts on whether or not you should be using video on your site.
Now when we talk about marketing we aren’t just talking about selling something. Providing useful [...]
Marketing and Negative Splits
In running, negative splits mean that you run the last half faster than the first half.
Yes, another running analogy… what can I say, I think when I’m running.
So I’m planning my four mile run for this afternoon and after working all day, nine hours, the idea of running four miles seems… well, like a lot [...]
Marketing Doesn’t Have to Be Hard…
Marketing, the topic itself, is such a big one, that I think people tend to get overwhelmed by it.
Do NOT get overwhelmed!
Marketing doesn’t have to be hard, in fact, most of the marketing you do will encompass most of what you do in any given day. The key is to be aware of that fact [...]
