I once wrote an e-book. Years ago. And the premise of the material was that success at any level in anything you do takes Action.
Simple, directed Action.
Now I use the word “directed” because you can actually do something every day but if it’s not focused and consistent it may not be effective. Flitting from one [...]
The Only Business Success Secret You’ll Ever Need
Marketing Basics: Building Your Website Brand
When Coca-Cola became the sponsor for American Idol the set became a branding platform for Coke. The judges kept cups of Coke in front of them. Simon occasionally spouts out, “How much I love Coca-Cola!.” During auditions contestants enter and exit a holding room where the walls are painted Coca-Cola red. The chairs and couches [...]
Marketing 101: I Hate Taglines…There, I said it!
(First in a series on Marketing Basics for the Small Business)
Okay, stop your cryin’! I know you have an awesome tagline. I know it’s clever, cute and funny. But is it bringing in the customers? Is it converting? Is it profitable?
Why I hate tag lines…
Here’s the thing, the problem with most tag lines is that [...]
The Dreaded ‘Loss for Words’
I talk a lot…. Which means it seems odd when I don’t have anything to say about marketing.
Giving this some thought, I realize that when someone does bad marketing it tends to spark an article about something. And here’s the thing, no really bad marketing crossed my path this week but neither did any [...]
It’s Coming…..
Well, the ebook is finally finished! You’re probably thinking, “What Ebook?”
The story is, I’ve been working on a little Ebook project and I’ve finished the content. It is currently out to the proof-reader. I will be releasing it next week. Best part is it’s Free!
There will be a couple of different ways to get it [...]
Marketing Basics: Are you a quitter?
“It takes seven touches before you get noticed…” The last time I heard this statistic it had moved up to nine. That means repetition.
Some of you already know what I’m talking about, for those of you that don’t, it simply means that a potential customer needs to have seven contacts or impressions by you before [...]
Marketing Basics: Thank Youuuuuuuu!
Okay, look to your right….
Okay, not that far to your right! Just a bit…and you’ll see the sign up box for the weekly email newsletter.
Now, here’s why you should sign up…
“Thank Youuuuuuuu!” – Brenda Leigh Johnson, The Closer
Well my favorite show is coming back next week and I thought I’d use her characteristically famous tag [...]
Customer Service: What kind of customer are you?
“NO! I don’t want another friggin’ cupcake…”
Really. I was up to my eyeballs in calories already. I had made a clean plate. I had had my share of dessert. I was ready for…well…a nap.
Of course it was my fault, I opened my mouth when the manager came around. He seemed like a nice guy, a [...]
The Big Newsletter Launch
Well the big day is here! I’m goin’ live with my new email newsletter and the coolness starts Monday.
So here’s the ‘skinny’:
Sign up:
At the right side of your screen is a sign up box. No worries your info will never be shared.
What you get:
The 10 Minute Marketing Motivator Email Newsletter
What is it:
The 10 Minute Marketing [...]
Marketing Basics: The How and Why of Lists
“The money is in the list”.
How many times have you heard that?
Well, you hear it so much because it is so very important. Whether you are an online or offline business you need to cultivate a list of your best customers.
Having a customer list is critical to your business success. Without a list you are [...]
